About The Webinar
Today, media organisations are asking an important question: Is it better to reach millions of passive consumers, or a smaller but highly engaged audience that actively interacts with content, brands, and platforms?
This webinar will explore the relationship between audience volume and audience engagement and examine which metric ultimately delivers greater value in driving sustainable monetisation strategies for broadcasters and digital media businesses.
Where
Online/Virtual
When
Tuesday, 04th August 2026
10h00 (GMT)
11h00 (BST)
12h00 (SAST)
13h00 (EAT)
About This Online Forum
This high-level webinar will convene a diverse cross-section of industry stakeholders, including broadcasters, media executives, content strategists, technology providers, digital platform operators, regulators, and production professionals, to examine how media organisations can effectively position themselves for long-term success in the rapidly evolving age of artificial intelligence.
As AI continues to reshape content creation, distribution, audience engagement, newsroom operations, advertising, and monetisation models, the session will provide a platform for industry leaders to discuss the practical opportunities, operational challenges, and strategic decisions required to remain competitive and relevant.
The Agenda
Introduction
Welcome And Introduction by Broadcast Media Africa
Topic: Audience Volume vs Engagement: What Really Drives Monetisation?
Key Themes
✔ How does audience engagement compare to audience size when it comes to attracting advertisers, sponsors, and commercial partners?
✔ What audience metrics matter most in demonstrating value and driving monetisation success?
✔ How can broadcasters, podcasters, and content creators build deeper audience loyalty and increase engagement?
✔ What strategies are proving most effective in converting audience attention and interaction into sustainable revenue streams?
✔ As media consumption habits evolve, how should organisations rethink audience measurement and monetisation models?
Wrap Up
Wrap Up And Close Of Webinar
Contact
Call Us
+44 (0) 207 712 1526
Email Us
info@broadcastingandmedia.com